NBA's Touching Tribute to Filipinos Wins Prestigious Awards
On the same day that the National Basketball Association (NBA) suspended the 2019-2020 season indefinitely after an NBA player tested positive for coronavirus, the sports industry took notice of the invisible threat and followed suit in postponing sporting events.
In the Philippines, the COVID-19 pandemic halted not only professional and amateur leagues but also commercial and casual pick-up games, taking away the source of joy for many players.
But the league has seen that despite the restrictions, millions of Filipinos still yearn to play ball. The NBA produced a short film that captured Filipino fans longing to return on the court. Shot entirely using a smartphone, the film titled Ball in the New Normal features the stories of four individuals who have basketball ties—actor and NBA fan Khalil Ramos, professional basketball player L.A. Tenorio, National Wheelchair Basketball Team coach Vernon Perea, and college basketball player Christiana Dimaunahan—and documents their love for the game.
With their individual journeys of overcoming adversity to return to play and, as the title suggests, ball in the new normal, the film juxtaposes the NBA announcing the resumption of the season at the Walt Disney World Resort.
Ball in the New Normal was recognized with the prestigious Gold Stevie Award in Innovation in Branded Entertainment Videos, Innovation in Documentaries, and Innovation in Lifestyle Videos.
Watch the NBA's Ball in the New Normal below.