News

The Government Will Take 10 Percent of ABS-CBN's Ads, According to the Franchise Bill

'Public service time referred herein shall be equivalent to ten percent of the paid commercials or advertisements.'
IMAGE JEROME ASCAÑO
Comments

In the House Bill granting ABS-CBN Corporation a provisional legislative franchise, 10 percent of advertisements will be dedicated to the government.

That's according to Section 4 on the Responsibility to the Public of House Bill No. 6732. Read the full section below:

Public service time referred herein shall be equivalent to ten percent (10%) of the paid commercials or advertisements which shall be allocated based on need to the executive, legislative, judiciary, constitutional commissions and international humanitarian organizations duly recognized by statutes; Provided, That the NTC shall increase the public service time in case of emergency or calamity. The NTC shall issue rules and regulations for this purpose, the effectivity of which shall commence upon applicability with other similarly situated broadcast network franchise holders.

You can read the whole thing here. Introduced by a group of House leaders headed by Alan Peter Cayetano, the act hopes to "strike a balance between the immediate needs of the people amid [the coronavirus] crisis and the duty of the Congress to ensure accountability to our present laws."

ADVERTISEMENT - CONTINUE READING BELOW

Under Section 6, it says that the franchise will be in effect until October 31, 2020 "unless sooner revoked or canceled." It seems like quite a catch, but it's nothing new as both GMA and TV5 had similar provisions in the renewal of its franchises.

CONTINUE READING BELOW
Recommended Videos

The GMA's Republic Act No. 10925 and TV5's Republic Act No. 11320 reads: "Public service time referred herein shall be equivalent to 10% of the paid commercials or advertisements which shall be allocated based on the need to the executive, legislative, judiciary, constitutional commissions, and international humanitarian organizations duly recognized by statutes."

Comments
View More Articles About:
About The Author
Paolo Chua
Associate Style Editor
View Other Articles From Paolo
Comments
Connect With Us