Fashion

You're Probably Going To Want the New Adidas Prada Sneaker

This is built for the actual sailors.
IMAGE Prada
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For some time, Prada (as in that Prada) has outfitted the Luna Rossa team: a bunch of strapping Italian lads that "heave hoooooo" across a body of open water in a bid to lift the America's Cup. It's a holy trinity sponsorship deal that also involves the likes of Pirelli (as in the tires) and Panerai (as in the watches). Now, though, there's a new crew member, and it's in the form of Prada crossover with Adidas.

Photo by NUREG GMBH.
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Introducing: the A+P Luna Rossa 21. Taking point from the new AC75 Luna Rossa team boat, it's a functional trainer first and foremost. This is built for the actual sailors. Thus, it's very technical. The upper is created using 'primegreen' – a durable, hard-wearing material made of high-performance recycled materials – which is further reinforced by a hydrophobic outer shell and ergonomic design. It's about as functional as you'll get in a modern sneaker, from a perforated boost midsole for better movement (an Adidas signature) to laces specially designed to prevent knots.

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We can assume that you're not partaking in one of the toughest sailing competitions that ever did exist. That's absolutely OK. But the A+P Luna Rossa 21 isn't just for sporting elites. In an age when trainers are becoming increasingly function-focused (think about the big trail runner trend), Prada's latest venture with Adidas doesn't exist in a vacuum. There's buzz here. Perhaps even a small army of sneakerheads with an automated homepage refresh mechanism on the day of launch. Because, ultimately, Prada and Adidas have enough brand pull alone. In conjunction, it's a heady aroma – and when the fruits of such a marriage tap into the enduring trainer du jour, well, then maybe, just maybe, you're on a smooth voyage to the mythical isle of hype grails.

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prada.com and adidas.co.uk

This story originally appeared on Esquire.co.uk. Minor edits have been made by the Esquiremag.ph editors.

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Murray Clark
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