Levi's New Made & Crafted Collection Is Saving the Earth in Style
It’s almost always a bad idea to mess with a classic but there are rare exceptions. One example: Levi’s Made & Crafted, which builds on the brand’s rich history of quality and authenticity spanning over 140 years and aspires to create the classics of tomorrow. Using artful construction techniques to reinterpret the brand’s timeless bestsellers while sourcing fabrics from some of the best mills in the world, the collection reimagines the classic Levi’s style that the world has come to know and love in a progressive way.
For Spring/Summer 2021, the collection finds its inspiration in the exotic seaside locale of the French Riviera and the hang-loose California beach culture.
Jeans, trousers, tees, and tops comprise this sun, sea and salt-infused collection that capture both that sophisticated Mediterranean vibe as well as the SoCal brand of laid back cool.
“The Levi’s Made & Crafted men’s collection reflects a considered ease within a range of looser new silhouettes that mixes California with the French Riviera,” says Janine Chilton-Faust, Global VP of Men’s Design at Levi Strauss & Co. “With California, it’s about that effortless and cool West Coast sensibility, while the Riviera adds sophistication without being too serious. We love the looser fits, the modern take on utility, and that touch of nautical style.”
The 511 is a modern pair of slim-fit jeans crafted with Japanese selvedge denim from the renowned Kaihara Mill woven exclusively for this collection. The jeans are streamlined, meant to sit at the waist, and are slim from the hip to ankle. The 511s are woven with a hint of stretch to provide added comfort and more movement. We recommend you wear the hell out of these as time and wear adds even more character to the pair.
The collection’s Type II Worn Trucker pays tribute to the original vintage denim jacket distinct with its pleated detail and two-flap pocket design, this time made with one of the best fabrics in the world. Levi’s uses Japanese raw denim known for its superior construction, also sourced from the Kaihara Mill, and worked on by Levi’s highly skilled craftsmen and women. Its signature double pleating on either side of the front placket and familiar metal buttons and tapered “V” stitches are unmistakably classic Levi’s. In place of the brand’s legendary red tabs are blue ones.
“Levi’s Made & Crafted is the pinnacle expression of the Levi’s brand,” says Kat Costas, Marketing Manager of Levi Strauss Philippines, Inc. “We leverage the soul of Levi’s, our heritage of values, quality and craftsmanship to connect with our premium consumers. One way we differentiate and highlight Levi’s Made & Crafted as a premium collection from our Levi’s Red Tab collection is with the use of the blue tab.”
In addition, more than half of this season’s Made & Crafted collection factored in environmental responsibility and sustainability with its production. The brand used more of its Tencel x Refibra fabric, which is a durable, high-quality fiber made from recycled cotton scraps and wood sourced from responsibly managed forests. Cottonized hemp on some pieces also feels exactly like traditional cotton while using significantly less water and pesticides during production. The collection also continues to mix in organically grown cotton in their denim truckers, jeans, and knit tops. Opting to go this sustainable route reduces the use of toxic pesticides and fertilizers, replenishes and maintains soil fertility, and helps sustain biological diversity.
“We’re combining style and sustainability,” says Costas about what we can expect from Levi’s for the rest of the year. “We’re introducing an assortment of youthful fits and comfortable style and continuing to evolve our denim offering with new seasonal denim fits for him and her. We’re introducing loose fits such as the 551z jeans for men.”
Given how the world has changed in the past couple of years and how we’re spending more and more time indoors than out, Levi’s is also quick to adapt its classics with these unorthodox times.
“We are also expanding beyond denim to cater to the ‘new cozy’ casualization trend with our new Red Tab Sweats and XX Chino EZ,” shares Costas. “Most importantly, we stand by our commitment on sustainable fashion. We continue to expand on the use of organic cotton, Cottonized Hemp, recycled fibers, Tencel Lyocell, and gentler dyes.”
Levi’s Made & Crafted is exclusively available at levi.com.ph and Levi’s boutique stores at Robinson’s Place Manila, Ayala Manila Bay, Greenbelt, One BHS, Uptown BGC, Trinoma, SM Megamall, SM MOA, and SM North Edsa.