Fashion

Gucci, Prada, and the Rest of Milan Fashion Week Are Going Virtual

It's official: Digital fashion week is in full swing.
IMAGE COURTESY OF GUCCI IMAGES BY DAN LECCA
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The Camera Nazionale della Moda Italiana (CNMI), the organization that looks after Milan Fashion Week, has just announced that the event will be going ahead later this month—digitally.

"Digital fashion week was born as a response to the social distancing and the difficulty of traveling imposed by the world health situation, but also wants to be a dynamic solution to the complexities of the present," CNMI president Carolo Capasa said in a statement.

The schedule includes Italian labels Gucci, Prada, Missoni, Ermenegildo Zegna, and Salvatore Ferragamo, to name a few. In May, several designers and retailers called for an overhaul of the fashion calendar and we may be seeing that soon as brands will be presenting collection from summer, cruise, and pre-collections during the event. 

Etro, one of the participating brands, will be showing both men's and women's collections to a few guests. The show will then be live-streamed from the Four Seasons Hotel in Milan.

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“We have decided to present the collections with a runway show to support the fashion system and the city of Milan with a positive message," said Kean and Veronica Etro in a statement. "We value the importance of digital but also believe in the vital energy of live interactions.

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Milan Digital Fashion Week will run from July 9 to July 13. The full schedule can be viewed on CNMI's site.

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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