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After years spent avoiding a clean shave, I discovered L'Occitane's game-changing Cade moisturizer.
 
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Ward of the bad juju with the auspicious color red and the happy mouse.
 
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From skipping starch shirts to not wearing accessories.
 
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By focusing on socks, socks, and more socks, the Leicester-born brand has risen from the ground up.
 
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Dress all the way up without spending all the way up.
 
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At Pitti Uomo 97, hiking gear climbed to style's top spot, and passed Savile Row on its way up.
 
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New you, new watch. Because January is goals time, whether you’re looking to take up a new sport or simply get (and stay) off the couch, here are our recommendations for watches that could help. 
 
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Could polish, jewels, and nail stickers be the next male beauty frontier?
 
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Start afresh, and get ahead (and very well-dressed)
 
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It's all about that rockstar feel and the attitude that comes with it.
 
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See what’s next, new, and now for men here.
 
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