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How the local telco bagged the world’s biggest band.  
BTS is, without a doubt, Smart’s biggest celebrity endorser. Smart confirmed in January that it had snagged the world’s leading pop icons for its 2021 campaign “Live Your Passion With Purpose” to the delight of the Filipino ARMY. BTS banners are already all ...
 
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Son Ye-jin channels her inner badass.
Smart just took on another priceless investment, this time in Crash Landing on You’s leading lady Son Ye-jin, who is now its newest ambassador. The actress follows the footsteps of her on-screen partner Hyun Bin, everyone’s streaming husband.Top Story: 10 Common English Phrases That Confuse ...
 
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The telco promises “super-fast” data connection in certain areas starting July 30.
Days after President Rodrigo Duterte issued a warning to the country’s telecommunications companies to improve their consumer services, Smart Communications announced its 5G mobile phone network is going live as a commercial service starting Thursday, July 30. In a disclosure to the Philippine ...
 
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The Hyun Bin Phenomenon is real.
When Korean superstar Hyun Bin was announced as the newest endorser of mobile firm Smart Communications, a company official described the Crash Landing on You star as a “priceless investment.”  In a recent annual stockholders meeting of Philippine Long Distance Telephone Company (PLDT), the listed ...
 
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Because he has arrived, we would like to know him better.
A few months ago, during the Age of Normal Times, we didn’t know who Hyun Bin was. And then the world changed, and we were stuck with our Significant Others all day, and they wanted to watch this show called Crash Landing on ...
 
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Filpino tycoons Manny Pangilinan and Ben Chan tease the Korean superstar as their new endorser.
Men, brace yourselves. We’re about to see a whole lot more of Hyun Bin, the Korean superstar who we now know because our wives, girlfriends, sisters, mothers, and grandmothers marathoned Crash Landing on You in three days and wouldn’t stop talking about why we ...
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